Place Brand Authenticity in Social Media Interaction: a Postmodern Perspective

Place Brand Authenticity in Social Media Interaction: a Postmodern Perspective

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This essay aims to demystify the postmodern perspective on social media interaction in developing place brand authenticity.It is a reflective study that relies on a structure review approach.The findings denote that (1) place brand authenticity which emerges as the brand image of a place is derived from the content of the shared value in where can i buy william tuttle foundation the social media sphere, where control of shaping place brand authenticity is in the hands of members of the public; (2) sustaining place brand authenticity can only be established by the producer through retaining a form of shared value, which is formed by members of red bull spring edition 2022 the public in the social media sphere.Overall, this study offers a way of examining place brand authenticity development in the postmodern era and raises suggestions for further empirical study to test the framework and its perspectives.